right before we start the presentations
i do want to say one thing
we're live guys okay good evening
everyone
welcome to a uh another working meeting
of the city council
so just in case this is your first one
uh what you're
going to basically just be watching is
the city council conducting its business
uh hearing our discussions we're going
to have some presentations
from some vendors uh this meeting is
kind of a continuation of the one
we had last week when we were talking
about getting uh the beach set up for
the summer
and uh and we had a presentation last
week from a vendor
that we're looking at for electronic
beach passes and tonight we're going to
hear from some more vendors
about that uh so tonight's meeting's
basically going to be
pretty much entirely about the beach
with the exception of uh one
quick thing from mr mcnally and
where'd he go did he drow there yeah you
moved to the middle of the
screen uh he's got an update on some
covid vaccine information
i think donna did you want to say
something first or you want to go after
me
after okay so um we just asked from a
couple of the council members since
there's been really a flurry of changes
as
of late about uh covet vaccination
availability
uh to give an update as to where
and how uh folks can you know sign up to
get an appointment for a vaccine so
first and foremost there's a new york
state website hotline
uh the website is covid19
vaccinationvaccine.health.ny.gov
phone number is 1-833-697-4829
and the closest locations to long beach
are jones beach and
aqueduct although one opened up this
week in
uh suny old westbury
um and we do expect nassau county to
come online
shortly with nassau coliseum so speaking
with nassau
speaking about nassau county uh you can
actually pre-register so you don't have
to go through the whole process of
dialing and seeing whether there's
availability or not
um real quick with aqueduct and jones
beach there are currently appointments
available at least as of when i checked
at
4 30 today um there were appointments
available at jones beach but not
aqueduct um but that changes daily so
you know if you sit there and refresh
the website all day long you will get
different answers all day long um but
people are absolutely getting through
so nassau county you can pre-register it
might be for a couple months out but it
at least
gets you set um and you know that you
have an appointment you don't need to
keep refreshing or keep calling
that website is
vaccine.nassaucountyny.gov
and they just uh stepped up a hotline
for seniors
effective i believe today um for seniors
that
need help trying to get an appointment
they can call 516-227
[Music]
that's 516-227-9590
uh it's open monday through sunday so
seven days a week
nine a.m through 4 45 p.m
um and just locally walgreens has
had appointments available uh for the
past few weeks
cvs just came online starting making
appointments
uh this past weekend so uh go to cvs.com
or walgreens.com
um and you know just so folks know we
don't we don't have any special
ins um but if you call the city
manager's office
which is 705 7202
um you know again we're we have no
better pins than any of these and you
will likely have more success
via these but if you're if you're really
having a problem and if you are eligible
um give us a call we'll take your basic
information and if something churns up
or we get alerted to something
uh we'll reach back out to you because
you know we want to be able to help to
the degree that we can
um the one other caveat that we'll save
from all this information is cvs and
walgreens
are so nassau county and new york state
are anybody that is currently eligible
depending on what the guidelines are at
any point in time or the eligibility is
at any point in time
for the entire state nassau county and
new york state sites are doing that
cvs and walgreens are just
60 plus and teachers right now
so that's an important distinction that
allows them to
not have to worry about hipaa violations
is my understanding so you don't have to
hand over uh here's one of my
comorbidities or why i qualify for other
reasons um because i don't believe those
those pharmacies want to be in the
business of having to make those
determinations so
they are just 60 plus and teachers
um but the rest of them are open for
anybody that is currently eligible
and as we all know that changes um
weekly at this stage of the game so
that's what i got
john yes this is liz if if you
if you're going to post this anywhere
can you just
specify on the
the pharmacy part just for the asterisks
that they should check the eligibility
so we don't see
a line outside of cbs
yeah i mean every everything liz is by
appointment only so you can't call our
local cvs or walgreens to make an
appointment you need to go through the
national website which says here's
you know then it goes to here's the
eligibility
um here's you know here
here's where appointments are available
um and you're going to run into the same
things that you do at the state sites
and the county sites of there's not
currently
any eligible appointments you know that
same frustration factor
leaks in but we we are seeing this stuff
start to open up
um as i said at our council meeting we
had you know the state got delivered a
million vaccines compared to
you know a max of 400 000 um per week
uh you know starting two weeks ago this
time we were i think this past week
there was you know 500 000 or something
along those lines so
uh availability is opening up
um and people are having a lot more
success and really even at the state
sites
it might not be an appointment you know
in the next two or three weeks
but you're at least able to make
appointments at this stage of the game
um
just about any time you log on so light
at the end of the tunnel
and it would be great john if the local
papers would carry this
as well um for people in any kind of
area that we can distribute
as well because i know i've gotten some
questions as well so i'm trying to reach
out
to many people so they will know how to
go about doing this but i appreciate it
thank you
yeah no and we'll get it up on the
website and we'll do the outreach to our
local media as well
thank you okay and
donna okay i just wanted to let
everybody know we have
two additional companies on to give
presentations typically we do not have
the companies
come on where the both companies are on
at the same time
however we have received their
presentation
so one cannot they cannot take anything
from what they heard
possibly heard on tuesday and can't take
anything from
someone else's presentation because we
have copies of them
and so i just wanted to make that clear
that we typically do not have both on at
the same time to present
um but tonight we do um just to let
everybody know
eno will come on and our goal is 7 30.
okay
that's the over under huh yeah over
under 7 30.
okay and remember anna has the longest
piece
i'm going with the over
you're smart man
all right well i'm prepared just in case
all right i'll i'll start um as
uh john bendo just outlined and and
donna just reiterated the agenda is
short
uh but there's a lot of information i'm
not gonna bog anybody down with
long intros i just want to kind of pick
up from last thursday's work session
where we heard from the committee's
preferred vendor
after further discussion on thursday and
subsequent to that meeting it was the
opinion that perhaps
we should offer the same opportunity to
two other vendors
who had made presentations to the uh
electronic beach pass committee
um after those presentations
um as donner outlined we will hear from
ena
to pick up the um beach park revenue
piece
that was tabled at the end of the two
hours
on last thursday evening um
so without any further ado uh i'm going
to
allow the vendors to make their
presentations
i don't know if there's a robert's rules
of etiquette
as far as selecting one over the other
i can only go by hockey tradition and
hockey dictates that he who travels the
farthest
uh gets to go first uh we have two
companies presenting tonight
beach e-pass which is out of long beach
new york
and my beach tags based out of
haddonfield new jersey
so uh if it's all right with everybody
else here
i'd allow the group uh my beach tags
from new jersey to
to kick off and we'll go from there
sounds good to us thank you
um hi we are might be chags
thank you for the nice thank you for
giving us the opportunity to present
tonight um if you could give us some
sharing capability
kevin's going to share his screen with
us
already done all right
thank you
so we'd like to just take a minute first
to introduce uh the team we've brought
with us tonight
so kevin click us forward please thank
you we have michael
he is the brains behind our operation he
came up with the idea
of a digital beach tag app um we have
kevin
he's our tech whiz he had a lot of input
into the development of the app
and me my name is carolina i'm the
resident beach bum i also forget my
beach tag
every time i go to the beach so this
digital beach pass would be
revolutionary for my life
um we all vacation in south jersey at
beaches that require
beach passes and down there we do call
them beach text so
i may interchange the two uh phrases
but we are intimately familiar with
beach passes and their pitfalls
so we have thoughtfully designed this
app to overcome
those and to just improve the overall
beat pass experience
so what is my beach tags it's a
proprietary app
it allows users to purchase and use use
beach passes directly
from a mobile device completely
digitally no
physical pass is needed the passes are
convenient
safe environmentally friendly and our
app just basically simplifies the beach
past purchasing success making it easier
for beachgoers
and municipalities
so we feel like we really meet long
beach's needs we are free
we are we have um customizable features
we have offline accessibility so you can
access um a purchase pass without
internet
we are full digital we have a patent
pending sharing feature and we are fully
contactless
we feel that we're pioneers for a new
era obviously covid has
ushered in a need for innovative
technology specifically technology that
allows people to do business apart from
each other
so we feel that my beach tags and long
beach are on the cutting edge of a
changing world because we both see the
need for this technology
and like uber venmo airbnb we've taken
an
outdated process and we've modernized it
innovatively
so here you can see a little bit of how
the app works so when you
go when you download the app and go to
purchase a pass
you would choose the beach that you're
purchasing for and the first thing you
would do is you choose your past type
now we can facilitate
the purchasing of physical passes
through the app but if you're buying a
digital pass you would choose digital
pass which would be then a qr code
you would then choose your tag type the
typical selections
are daily weekly or seasonal but those
are customizable with
for whatever the municipality wants and
then you'd set your date range
you then choose the number of passes
you're purchasing and confirm your
choices once those are confirmed you
would be taken to the payment page where
all your choices are again there for you
to see
and you see the price so we use stripe
as our
um third payment processing api so it's
a very reputable and widely used
third-party payment processor
um and you would see your price there so
you would pay
sorry go back there but kevin i uh i
went the wrong way
i'm trying to play that sorry
no that's okay your price
for the passes is two dollars and fifty
cents the fee that my beach tags charges
for um processing is 62 cents on that
price
and then your total you would then
choose your payment
option either a credit card that you've
already saved into your account or you
can add a new
credit card at that point and once your
payment is processed you have access to
your digital beach tag and you can see
there
in our video that it is animated so it
is fully
self authenticating um so you see the
beach name
the dates that it's valid for and the
animation that prove it's authenticated
now we bought two beach tags so you can
swipe through those and see
each one individually and that could be
good for two beachgoers
i also want to point out the passes
can't be accessed before or after
they're valid so
before your pass is valid let's say
you're buying a pass to go to the beach
next week
um when you go to your profile that pass
you wouldn't be able to view it it would
say
upcoming and you wouldn't be able to
access it and then once that
date had expired that the past was valid
for the past would then
be removed from the user's profile so
one feature of our app that we're really
proud of
is our revolutionary share feature it
took us months of development revision
and testing to make this
um what we wanted and we're really proud
of how it turned out
so you can see here in the video that
you would choose a pass that you'd like
to share
it takes you to a screen to confirm that
you're sharing a pass and you choose a
date range for which you're sharing that
pass
then you'd enter the person's email
address who you're sharing it with
so once a pass is shared the purchaser
no longer has
access to it only the person it's shared
with
and they only have access to it within
the window of time that's been specified
by the purchaser once that window of
time expires
the pass automatically back to the
original purchaser
and the pass is no longer accessible to
the
shared person in the shared person's
profile
so sharing can be deactivated it is
again a customizable feature
and the number of shares can be limited
but this helps make
the transition to a digital pass a
little bit easier because
you can easily share a physical pass
this is a way for you to also share
a digital pass
so we also have offline accessibility if
you've purchased a pass and you get to
the
beach you open the app and the app
recognizes that you do not
have internet access you can enter
offline mode where
your pass has been cached into your
phone you can still
use the animated qr code for easy
self-authentication even from six feet
away
so like i've mentioned our app is
customizable our we do have our base
model that's built and ready to go but
there are features that
each will have that you know you you
need individual
um you have individual needs for example
long beach told us that they need
veteran passes senior passes we talked
about some ways to
address that in our original
presentation
and these are all features that we are
ready to work with long beach on
customizing
as far as security goes we take it very
seriously we have full back-end
encryption for enhanced security
like i mentioned before we use stripe as
our third-party payment processor
and what that means is when a purchaser
buys a beach pass
when you remember that if you can
remember back to that screen where you
pay
the cost of the beach pass is one item
and then the fee is separate
those funds are diverted into separate
accounts my beach
tag fee funds and municipalities
never commingle so we don't touch your
funds they're
um transferred directly to you from
stride to
your specified operating account um as
far as safety goes we do feel this and
clearly you feel as well this is the
perfect time to adopt a digital model
our fully digital format means no
face-to-face interactions are
necessarily
necessary nor do you need to use cash
ever to pay for a pass
even daily passes
so one of the best things about our app
carlton's really excited about it is
that it's free
so we do charge users a small fee on a
sliding scale but the municipality pays
nothing
so here we just have a short demo video
of our action that we wanted to play for
you and that'll wrap up our presentation
[Music]
[Music]
this
[Music]
uh
[Music]
um and i don't know if you guys want to
ask us questions or
not or if the next uh if beachy pass
wants to present next uh no why don't we
uh
ask some questions if we have them okay
oh uh i i guess uh i'll start
so we have uh you had said in the
presentation
you can do resident non-resident
how does this uh verify
residency yeah so we talked about this
in our original presentation kevin if
you want to talk about it a little bit
yeah
um so basically the way it works is we
would have our proposal will be
we have i'm getting some feedback here
i'm sorry um
i we would propose that that basically
that the person purchasing the pass
would um have to basically check a box
within the app to indicate if they're
senior or veteran status
uh pursuant to the terms of service of
the app we would then you know have
something pop up indicating that okay
you've selected
that you're a veteran or you're a senior
you're gonna
need to provide proof of this at times
when you use your pass
and basically we would have some kind of
a customized qr code perhaps a different
color qr code or something
uh digital pass screen that would
indicate that they're a veteran or a
senior
and then the person checking the past
would be able to verify whether or not
the person is in fact a veteran or a
senior
uh alternatively we have the ability to
sell physical passes still
and so you know that might be another
solution that the town would look at to
determine if
maybe the easiest thing to do is to just
have those people diverted to the
physical passes
because those passes can be verified the
time purchase um
you know with the with the driver's
license or you know a veteran id card
and sorry kevin's ears are a little
clogged
i don't think he heard the question yeah
the question was
how do you deal with the resident
non-resident
issue i'm mike by the way and i i the
the way that we proposed it
proposal was two ways profile
was i think we're getting some feedback
there kevin and carolina
the user profiles would be um
designating where they lived so within
the user profile there'd be a
designation of where they lived
and then we would program into whether
that
area falls within the residence or the
non-residence
or you could also just do it on the
honor system which i
we believe is is is what you you likely
have to do with the veterans
and the um the seniors
which is are you a resident or not but
we we think the building in of the
boundary line based off of someone
asserting their
uh address within their profile is the
is the the best way to determine how
much
a person would pay for their pass
uh okay so um
so a person could theoretically put in a
long beach address but not be a long
beach resident
correct there could be unscrupulous
activity
okay um that's
where we are on the honor system the
ultimate other way i i don't think we
even presented this in our package
i i know don't know if this is gonna be
frowned upon but you could also do
locate location
at the time of purchase but even then
someone could just
walk into long beach and purchase it
and not be at their house so there's
it's it's
somewhat very difficult to completely
eliminate it all
just like a hard pass it's an honor
system you know
you could populate an entire beach with
two passes
one person you know goes on and hands it
to their body walks off gets their two
passes
and so on and so forth so the way we
think it's best is to
is to do it through the address system
and then program into the
application to limit or to to
recognize long beach addresses as to
non-long beach addresses
the other thing i would add to that i
apologize my audio is not very good so
perhaps i screwed that last question up
but um the same thing as i was saying
with the veteran
uh and the senior pass we could uh
basically require
identification at the time of use and
that person to present
a driver's license or valid proof of
residency for
you know to justify that they've got
discounted pass and then the pass would
be somehow
distinguishable within the app such as a
different color and it would display
that this is a resident pass
okay i just got a couple more then uh
is there any limit on the number of
categories that could be programmed in
because we have
lots of categories both in the resident
non-resident
seniors veterans we have a lot of
different categories
is there a limit to the number of so we
uh
you know we we thought about this a lot
we were developing the app
and we knew that different towns would
have different requirements and
different discounts to offer so there is
no limit
and in fact the app was built in such a
way that we've already designed it to be
basically adaptable to whatever the
town's needs are so the answer is no
there's
there's no limits and we can do it
relatively easily
all right and who currently uses it the
the
the software carolyn
only the most innovative towns so
that's you know we are so no one yet but
um we're fully confident that whoever
the first one is will revolutionize
beach passes for the rest
when i wanna i wanna add to that um the
reason is because we're fully digital uh
we actually
are finding towns to use hard passes not
to say that we don't know how to use the
harp pass
carolina mentioned we do facilitate hard
pass purchase
but every town wants to hold on to the
old vestige of the hard pass
and i i don't know about bg pass but i
know some of our competitors
still require a hard pass transaction
through uh scanning or other ways and
that's
that's why uh no one wants to uh
go full digital uh i think we're on the
forefront and
and quite frankly i can't imagine we
won't be uh
be being used sometime shortly hopefully
by you guys
but we have been around for a couple
years and we've done a lot of these
presentations but we get the same
question
uh and it usually just comes down to is
the town ready to go full digital
and i think you guys are okay just let
me piggyback on that i would just say
that as
you know we we do a lot of obviously new
jersey towns that's
most where the beach tags are located
and those towns are not as revolutionary
as long beach so i think that's been
some of the issue in terms of going to a
fully digital format i think
you guys are much more on the cusp than
they are so uh we appreciate the
opportunity to present
and to have a possibility yeah you're
starting a new york new jersey rivalry
[Laughter]
um one of many yeah and just uh
last one for me uh um so
the user is charged the fee is it a flat
fee is it a percentage of the
amount how how do you how do you do that
it's a percentage of the amount on a
sliding scale
on a sliding scale okay sliding scale
meaning like it could be
you know it's it's not hard and fast so
that can be
negotiated with the township you know if
you want to roll it out
a certain way to you know help the town
to help the community adjust to a
digital model
[Music]
okay it basically goes um it's a
percentage but the percentage goes down
as the price goes
up and it's basically done that way
because the way that we get charged
processing fees
it's a flat fee free transaction and a
percentage so the way to kind of cover
that is to charge a
larger percentage of the lower dollar
amount transactions and then you
obviously
much less on the uh on the higher dollar
transactions okay
does your fee then incorporate the
credit card transaction fee or that
would be on top of
no we the fee that we charge the user
includes the
the amount of the beach tag that you or
the beach pass that long beach would get
uh covers our transaction fees and gives
us a small fee on top of that
so the amount they're paying is the full
amount okay
all right great uh that that's it for me
i don't want to monopolize so
let the other council members ask their
questions
and um this is mike i just have one
quick question on your presentation
you had 2.50 with a fee on top of that
and that fee was like 24
yeah i have to look at the the
percentages uh
they're actually attached to our uh
there's a spreadsheet attached to our
bid
um our proposal that was submitted i'd
have to check it but i mean a 2.50
transaction um i don't think there would
be any 200 transactions that was more of
just a
demonstration but the percentage is
relatively high when there's smaller
dollar amounts because as i said we
could charge a flat fee for each
credit card transaction and a percentage
yeah i have a copy of that
spreadsheet mic that i can distribute uh
to the council in the morning
yeah that's kind of important to me
thank you and let me just say also
mentioned it's fully negotiated
negotiable um it's not hard and fast
by any means what it would be hard and
fast is the fee that we would be charged
because
uh we don't necessarily want to be doing
this gratis but
but outside of that uh the the the
fees that we proposed or just the
proposal that's exactly what it is is
just the proposal
okay i just have a quick question
um i'm not sure if you already covered
this and
i'm one of the people at the beach who
check the passes
i do that from a regular iphone or from
a tablet
no special equipment needed other than
something like that
no that's that's correct um the way our
app works is and carolina
mentioned this briefly but we we
consider the past to be
self-authenticating so basically
it's an animated qr code to prevent
screenshots
and it also has the dates when the
passes are valid um
displayed on that screen as well so when
somebody presents that to you you can
just visually verify and also as you
mentioned
you can't even access that screen in the
app until the pass is valid so if i
purchase the password tomorrow
it will show in the app that i have one
for tomorrow but i won't be able to get
to that qr screen until tomorrow and
then after tomorrow that will go away
unless i bought you know a season pass
in which case i would have access to it
um for a longer period of time but
basically you can scan it and the way
you scan it
is you use the smartphone running our
app
and there's a menu function and you go
to scan and that scanning will then
sync with the database in the back end
to confirm that that pass is valid
but that's more of a backup than
anything and really the way the app is
designed to work is that you don't
necessarily have to uh
scan it so there literally is no
equipment to be used but once it is
scanned
it's no longer valid i can't reuse the
same
if i have a season pass i can't use it
and then
the same one be used again once it's
scanned it's dead for that day
we can work that out i mean depending on
how long beach wants to do it but the
way it's set up
as a hard uh you know pass would be
uh set up it would be that you could use
it multiple times because people may
leave the beach and they may come back
on the same day they may leave again
they may come back
so just you know we're happy to work
with um
long beach any way that we can we can
satisfy whatever requirements you know
the town has but
you know just as a matter of course the
way that the physical tags generally
work is you can use them multiple times
in the same day
yeah i think i think that default is 10
scans
currently that can be dropped to
one and a reset the next day but as
kevin mentioned
if you go off the beach to get something
to eat or something to drink you know we
come from beach towns with boardwalks
uh you want to be able to get back onto
the beach so we
we've we've we haven't i don't think
it's unlimited but that
that scan amount can be reduced okay
thank you
all right karen liz you got any
questions
okay this time thank you i guess
if no one else has any questions i just
wanted to pose a question to you you
folks
and just any really large concern you
had with um
as as when we were asked to present i i
know we weren't necessarily the
recommended vendor and
that's completely understandable there
are competitors out there
i just wanted to to you know get now
that we have the opportunity to address
any
particular concerns that you have about
our
application that doesn't necessarily fit
the needs that you need you have
um i'm sure forefront is is who uses it
i know that that comes across a lot i
think we've answered that already
uh so any other issues we would love to
have
the opportunity to speak on
uh my guess is i i don't know that a
public forum
uh with uh another vendor on deck
um for us to start going through um
your particular proposal individually
but it's certainly something that i
would be more than happy to
discuss with you tomorrow um you know
with all of you if you'd like to set
something up
in that regard um i would i would
lo i would love to do that um should we
hook up through email and
that's fine what's uh what's your email
i'm sorry just uh if i could cut in on
with that for one second um just so you
know my name is joseph lupawama
assistant cooperation council for the
city of long beach
um with respect to um the rfp process
um there's a fair and blind rating
system from
one company to the next one competitive
to the next so as far as
you know the city um discussing what
some of the shortcomings are
or you know what some of the advantages
of somebody else are
that actually comes through collusion so
we can't um
literally tell you what's wrong and tell
you how to correct it and then allow you
to resubmit
a proposal because that would be against
the wall
okay uh understood i did i did notice
that in the rfp there was a scaling
system and actually
wanted to make mention one i don't know
if it's still been this is actually a
minor um
minority owned company as well uh two
females own the company
so uh i appreciate that
and if anybody has anything else but
otherwise thank you so much yeah i'd
just like to say thank you as well to
everybody we appreciate the opportunity
to
kind of come back and and do this again
and uh
we we hope that we've uh answered any
questions and
and we can uh do business with you in
the future okay we really appreciate you
guys coming uh
coming back and uh coming so far from
new jersey
thank you yeah drove a lot
we drove very far there you go and
southern jersey
so all right thanks guys we really
appreciate it thank you for your time
gentlemen and thank you thank you again
thank you all right joe
and who's next okay uh we have
uh beach e pass uh brian berkery i
believe will be kicking off
for them um brian introduce yourself and
uh
and and your your colleagues and and uh
enlighten us with your presentation
please very good joe thank you so much
and um
we didn't travel that far that city hall
right there behind me
of course from my office and i just want
to let you the whole city council as
well as the
committee uh that's been working on this
i know it was an arduous task
it's been months in the making and as a
resident i appreciate the due diligence
because this is a big decision to be
made
there's a huge advantage it's very
progressive for the city so
thank you for all your time that you put
in and thank you for the opportunity to
pres
most of you i do know and for the folks
that i don't know i'm going to tell you
a little bit about myself i'm going to
end the company and i'm going to share
my screen right now
okay everything look good joe you can
see that
all right everybody's good okay so we
are
can everybody hear me we are beach
e-pass uh we
are a locally owned company
we are in the city of long beach we are
based across from city hall
and um we have a ton of knowledge about
the city of long beach we are intimately
experienced with what goes on here in
the city of long beach
um and through this presentation you're
going to hear more about all of that our
years of experience as well as each one
of our partners i'm going to quickly
introduce myself and then i'm going to
let um you know
jeff shapiro as well as john hack are
going to tell you a little bit more
about themselves
so i am a 20-plus year resident of the
city of long beach
and i've been working for 12 years with
a business on the beach
in long beach i am the owner of beach
comfort
and i employ about 30 plus employees
from the high school as well as the
colleges in the area each summer for the
last 12 years
i am also a full-service advertising
agency which gives me
a very unique ability to help promote
this program
and to make sure that everybody knows
that they can now purchase
their beach passes digitally um
we have i have a lot of experience
working with events and large crowds
and we do have a unique experience each
one of us
the the team that we put together here
is
is really because of the fact that long
beach is unique
and we can't we can't be every other
place but
except long beach and we understand the
intricacies of what's going on so
jeff is going to tell you how his
experience is going to really bring
a lot of value to the to the program
all right thank you brian thank you guys
everyone for your time today um again my
name is jeff shapiro
i have been in town for about 25 years i
beat brian a little bit i have
two kids in the high school one that
graduated the high school and is doing
really well
over at umass lowe right now and looking
forward to a prominent graduation this
year for my middle one
i have experience all over the country
doing logistics for major events
i do parking traffic and shuttle
logistics and crowd control
getting people in and out of events from
nascar
ncaa to air shows
you name it very unique situations that
are not typical
you won't see me at chase stadium you
won't see me at yankee stadium
it's kind of very unique places that i
work and that experience bringing people
on and off the beach
is where i'll be able to excel and help
and bring this whole team together
of what needs to be done
i've won a few awards for icast
international council of air
shows um for our unique products and
tracking and stuff we've done
and the impact we've done to the
industry i'm gonna pass this over to you
john
for what you do and how you'll help the
city be successful
thank you jeff uh event sprout was
created in 2012
it was actually created from a company
that was an
event production company they actually
pre uh
produced one of the largest music
festivals on the
in north america and we've been
it was created as event sprout is a
custom software development company
that specializes in admissions and
access control
so that's a real long way of explaining
that we make customized ticketing
systems
so that's what we do we we're a boutique
type scenario where we come in and we
customize 100
of what the process was when we did the
when we did the test back on memorial
day
that was literally created by us a
completely blank sheet it
did the system didn't exist before that
time uh
i have actually been in the industry of
uh ticketing and access control for now
over 18 years
i've assisted some of the largest events
on earth i've done the indianapolis 500
i've done oshkosh
uh we have literally been i've done over
4500 events and i've actually
personally been in attendance at about
500 of those events where we're there
maintaining and managing access control
and revenue generation
so that's basically it we've got a full
service team we are all 100
u.s based uh we are
english is our native language so when
you call the customer support line you
were talking to somebody
right here in the us so that's basically
what's important for us and
every single one of our systems and what
we're trying to do
is is not be a cookie cutter 100 percent
of what we do is that we're going to
answer your specific
requirements basically as close as
the technology allows and that's what's
the fun part of it is
that we're literally writing the
technology if you can logically write it
down
we can code it so that's what we've been
brought in for
uh again i've done a lot of things with
the air shows
i'm actually on the executive board of
the international council of air shows
and i'm a cfe which is a certified
festival and event
executive through ifea so i've been in
the business for a very long time
been there done that uh sold the
t-shirts
thank you brian very good jeff's going
to just take you through
this technology which is he'll explain
it's not
it's not an app um it's it's different
so
yep thank you thank you brian so as we
talked about um
apps are great you have to load them on
the phone as you guys know everyone's
nervous about
putting the app actually on your phone
is it tracking you what is it doing
apps are starting to die out now and
everyone knows it's something called a
web app
and you've all used it every day you
might not understand it
but it's just a simplified app that's on
your phone that's done through your
browser
so it's not something that resides on
your phone takes up space and could be
tracking and doing anything like that
the ticketing platform is all real time
everything is done
as you do it's available on ios apple
you could actually buy it on windows and
then have the ticket put onto your
device if you
more comfortable using your phone
everything is customizable as john said
we can meet whatever need you would like
we obviously will be presenting to you
our suggestions
but we easily can change it and mold it
to whatever special needs
you would like how are we going to do
information
obviously we're going to store some
basic information of the user
including their name email address each
customer could also set up an account
if they want they do not have to set up
an account
so if a one-time user just comes to the
beach and they just want to real quickly
buy a pass and use it
that is absolutely fine and we're not
going to
bog them down with setting up a user id
and
all of that stuff it is optional to them
the system could limit how many beach
passes are sold
slash activated for the day we could
also
limit how many are bought for each
household we could write and meet
whatever needs you guys could think of
we could pretty much figure out to put
onto a computer
to meet that need the big thing is
being a resident knowing what goes on
brian and i know it very intimately
with the cards and how you get on and
off the beach
we know your pass is good from about 10
a.m to 6 p.m
you're gonna come and go throughout the
day how do you buy it
right now you wait in line well the idea
of that was let's get rid of the line
let's make it more convenient for people
to do
but how do you verify someone that is in
town
so those residents like us what's so
important to make sure that they have
the ability to buy their pass
instantly right away so what we're able
to do
is we're able to actually take their
credit card information
and verify it to the credit card bill to
ensure
that that bill and address is where
their credit card is going
so we'll use their city and their zip
code to ensure that their credit card is
matched there
that would qualify them to buy the
resident pass
so it's real simple how it works you
activate the ticket it
gets locked to your phone once that
ticket is activated
again it is locked to your phone so
you're really not going to pass your
phone around to people to let them on
the beach
it's activated again and locked to your
phone but you can buy multiple tickets
and you can send them to someone those
tickets are not date particularly their
cities in particular
again so if i bypass today for three
days from now and it's not
nice out you guys don't have to worry
about refines and all of that i just
wait the next day
and i activate it it's a real simple
process to activate it
and we're going to shortly show you what
it's like to activate it and how the
ticket takers will handle
the verification of them
okay john uh john's gonna just take you
through just a little bit of the
security back end i think this might
bore some people but for the
for the folks out there that understand
this stuff um
it's pretty impressive i'll try to make
it very very quick folks that
realistically you're looking at three
different pieces
of the security once again uh uh event
sprout
and ebeach pass is literally going to be
how hosted in aws so that's the amazon
web services
and we utilize once again all of their
security protocols so when you're
looking at
uh where is this physically residing is
it in somebody's basement somewhere
no it's actually with amazon and it is
the most secure place on the planet for
you to keep your data
what we get to touch obviously all of
the code all of the things that we're
handling and all of the customization
all of those types of pieces is handled
by a very very tight and secure
group of our development team it is also
also
at all times overlooked or overwatched
by
our director of development who actually
sees and touches every single piece of
it
and approves every single soul who has
access to any of this code because
obviously this is a very important part
for us to be making sure that we take
care of and then the other part
just like the other folks that you've
talked to this evening we also use
stripe
because it is a very very solid platform
for people to be using
for their credit card processing it
gives you the pci level 2
for product security protocols and the
fun part about this folks is that
just like they said that the money never
ever co-mingles the data does not either
okay i don't ever see a credit card
number the credit card number literally
never
lands in any of our
data okay we don't get to collect that
i also therefore can't do anything with
that
i if i were to ever be issuing a refund
i'm at
literally issuing that refund through
stripe because stripe
are the only people who know who that
credit card or what that credit card
number actually is
i got a code i got an approval i send
that approval back to them and say hey i
need to give this money back
stripe then looks up that person puts
that money back on the card so i have no
access whatsoever to any of your patrons
any of your citizens credit card numbers
there's no security issue there so
physical security amazon pretty good gig
inside security a very tight team that
literally all look at each other and see
each other we're all in the same place
we're not in china we're not in
indonesia we are really right here in
the united states writing code looking
at each other across the hall
and then credit card security stripe
bulletproof literally deep deep deep
and once again a separation of church
and state in these powers so it very
when it comes to
system security we really do this is
very important to uh this is our day job
this is what we do for a living we're
going to make sure that it's an
incredibly secure system
very good thank you so much john now uh
folks i'm going to take you through
how it works uh how you purchase a
digital beach pass through vgpass
um it's a very user web app platform
that is customized for the city of long
beach
it's easy to use provides step-by-step
instructions and will walk the customer
through the purchase process
e uh beach park and city information as
you can see is all
is all right here right in front of them
so we can continually give them
instructions
information quick links um to keep the
process moving and to make sure that
everybody enters the beach
knows the rules and and can be able to
communicate you can communicate with
them
everything here is customizable you have
the screen with the nice image of the
of the of the beach there that can be
changed to whatever we want
and also all of this copy if we decide
to change times or there's any other
situation
everything's customizable then you get
into the selecting of the past type
we could put any type of pass in here
there's no limit to what we can put in
here
uh the beach pass type will appear in
the menu for your selection
the discount um passes will require
additional information
so if you're buying a resident pass
you'll be required to put the city and
the zip code in
which your credit card will then confirm
that that's correct and that is going to
be a way for us to verify
a resident versus a non-resident when
you're making the payment this screen
probably looks very
familiar to all of you it's a standard
way to put your information in
i know my phone order already has it
pre-populated so
i could just click on stuff and it's
already pre-populated i usually just
have to put
the the security code in there and it's
the same thing it's a secure platform
which
john was just explaining and we could
accept any types of credit cards
uh that that that are available in debit
cards
you get to a purchase confirmation after
you click the previous screen you'll get
a purchase confirmation page which
will provide clear view of the purchase
that you just made the totals
and this screen can also be customized
to give messages to the to the people
purchasing the tickets
for future or whatever it might be they
can give updates
then you get to the screen where you can
activate the pass
now you could either activate the pass
by clicking to go to activate your
passes or you could choose to
activate it at a later date jeff was
saying earlier
the tickets don't have the beach passes
do not have dates on them it's just a
beach pass
and you could activate it on the
whatever day that you want to go so if
it's a
if you bought it for saturday and it's a
it's not a nice day on saturday you use
it on sunday
as long as you use it before the end of
the season uh six o'clock on labor day
after that every ticket that's every
pass that's not used
expires the same way your regular passes
expire now
there's also uh during beach hours
every single day there's beach hours so
memorial day till the
end of june is going to be weekends
they'll be available but they'll also be
available during the week
because people will probably most likely
be buying passes for the upcoming week
but throughout the season
customer service live customer service
is available for not only customers
but also the city if there's even though
i will be we will be around to call us
directly
you could still call the customer
service if you wanted to
so here is where we have a pass uh
active pass verification this is where
i think that things are so clear to look
at and um
you know i think uh jeff or john alluded
to the fact that
um we created this uh i presented this
idea to the city of long beach about
three years ago um and the
administration just wasn't ready and
then last year we were trying to get
you know discuss it again but there was
just too much going on
but what i did is i had um john
create this for me and i started using
it on the beach to try to break it to
try to figure out what works best
and i can tell you that it worked
seamlessly every single time i was on
the beach
uh but the passes are color coded so if
you look at the first
blue screen that's the initial screen
you get when you activate your pass
when you get up to the to the ticket
ticker you could be at a distance from
them
and the the time is actually ticking
so they can clearly see that it's that
date that they're actually there for
it's the time is actually ticking so
they know it's an active pass
but even if that wasn't good enough they
could the
you the ticket taker could ask the
customer to just
tap the screen once they tap the screen
it changes color completely
into a different color so the middle one
you're looking at right here is
what it looks like if they tapped on
that same screen if you tap it on again
it goes back to blue
so this is a way to avoid screenshots
and if you could create some kind of a
video
that actually ticks down and changes
color
i'll give you a lot of credit for that
but it's going to be almost impossible
and then you look at the ticket all the
way to the right which i don't think i
have to explain
six o'clock it flips red and we already
know it's not good the next day they try
to show it to them
it's no good they can see it from a mile
away that it's a red pass
like i said everything's gonna
deactivate or not deactivate but be
expired at six o'clock
um and similar to all the other beach
passes
our system is also integratable with a
scanning device that will track
and provide real-time totals
for each visitor entering the beach at a
specific location
and we could also include it on not only
these digital passes
but the plastic passes so we could do it
on both so
that would mean if there were scanners
being used if the city chose
to use scanners this year we could scan
anything these passes
as well as the plastic passes because
that will then give you a much
better idea of who is on that beach
because if we just scan these right now
we're only going to know the digital
passes on the beach but we could also
create the system that is it's a custom
system that integrates
and tells us how many plastic passes are
on the beach as well
i think jeff is going to take you
through how to prevent discount
digital passes from purchase to
unqualified visitors
absolutely we we've all touched on this
a little bit i just want to
circle back and make sure you guys
understand how we think about making
sure the residents that are the
taxpayers are getting the correct ticket
how the veterans are getting the right
ticket
and how the seniors are getting the
right ticket
so we talked about the residents will
use their credit card information to
verify
their city and their zip code and make
sure it matches the credit card
statement
and then they will be offered a resident
pass it could be the daily pass
season pass or the family pass whatever
you guys choose
that's how we're going to allow them to
move to the step to purchase those
special tickets if we're talking about a
senior ticket
again they will go in put in their
information put in their age
when they go up to the ticket taker the
ticket taker will do the same thing to
do now say
hey that's that orange ticket that's a
senior and they look like they're 12
years old
and they can challenge them like that
doesn't look like the right ticket
now our last choice is the veteran
ticket
how do we take care of the veterans we
obviously have the backup the same thing
as a senior
that we will have the red white and blue
logo as you see for a veteran
very patriotic very clearly let the
ticket taker know that that is a veteran
we could thank them for their service
we could verify to ask them for some
identifications
and where is a roundabout way
there is a large cost involved but there
is a master database to be able to check
their numbers
it can be done it's definitely costly to
be done
um but it can be done if it's something
you guys would
be interested in doing it's something we
we could talk about
the pricing and how we integrate that
into the system
but i think this right here would be
very good for the ticket takers
they could clearly ask the patron if
they're not sure
for some identification or ask them if
they're a veteran or something like that
very good thank you jeff so processing
and financial information
so the digital ticketing will be
provided by event sprouts proprietary
platform which we've gone into very big
very details about that uh the credit
card payments through a stripe
the city of long beach will receive
payments from stripe next business day
after digital tickets are purchased and
the city will be paid the
full face value of the ticket and i'm
gonna
i'm gonna get the next couple of slides
gonna get a little bit more detailed in
that
each past purchase will incur a
convenience fee which the customer pays
this fee varies based on the ticket type
and price uh a convenience fee covers
the city of long beach
the credit card processing the program
services and also
a donation to support our long beach
high school deca program our business
program
um as a resident uh jeff is going to
tell you about this a little bit more
he's intimately involved in it
um i've actually been a you know a
recipient of
some of their stuff that they've done
it's a great program to help uh
you know our students as they grow up
and and um
jeff will get into more of that in just
a moment um we will have
full communication with the
comptroller's office and they have the
controller's office or whoever
is responsible on that end will have
access to the back end reporting for
stripe
the processing as well as event sprout
ticketing system
as well as obviously if the city
requests an audit at any time we will
provide whatever information
or whatever documents that are are being
requested
so this list right here is is just
showing you a snapshot of all of the
different custom platform features that
are included in
our service um and or what device and
come up with
the um with the fees with the
convenience space so this is just a long
list of
you know all of the different things
that we said throughout this
presentation that are included
here's just a quick breakdown of of the
way that a current pass is happening
right now
so in the city of long beach right now
when you buy a daily
non-resident beach pass for 15 the city
charges 15
and if the city gets a 2.5
uh credit card processing you're you're
paying 38 cents for that
and then you most likely have a 30 cent
transaction fee which brings the city
14 and 32 cents that's approximate i
really don't know the numbers but i'm
just estimating based on
um some history through beach
epas custom platform uh
the not the daily non-resident beach
pass would be 16.99
it would be 15 plus the 1.99 convenience
charge and i know that every single
person on this phone on this call has
paid a convenience charge they're paying
convenient charges all the time
and 1.99 on a 15 uh purchase is
absolutely within range of what people
are accustomed to paying for something
like that
so if you have a 1699 customer pays 44
cents of that if
we're processing it through stripe our
rate is 2.9
that equates to 44 cents transaction fee
is 30 cents
we have 10 cents going to long beach
high school deca business program
and we also have a dollar fifteen for
operations customer service and
marketing
our operations are customer service in
our marketing so customer service is the
customer service hotline
nobody at the city has to be taking any
calls the marketing is to promote the
program
there's we're not going to have a
program if we don't promote it we can
tell everybody once they get here that
there's they could buy digital beach
passes but we want the whole world to
know so we're going to do
we're going to take our own money and
put into marketing campaigns
to let people know that we have digital
passes now and this is the best way to
get on the beach
from our operations standpoint we're
talking about training we
are here city hall is right there and i
live right over there
and jeff lives over there and we will
have a team
that is going to help train your staff
on hand
physically here i am going to be here
all summer long i am here and i've
always been here ever all summer
so these operations is is an on the
ground feet on the ground
actually helping you folks run this
program so
if you look at that number the city of
long beach
will get the whole fifteen dollars right
back to them
this increases the revenue of the city
on just a
non-resident daily beach pass by 4.5
percent
at the end of the year if you start
doing calculations of the four million
um passes that you're selling and this
is the one way that we can start helping
you guys make more money
the numbers start to be pretty
impressive
so as we go on i want jeff to just take
us through the training program this is
uh go ahead jeff thank you very much
brian
so training as you guys heard earlier i
i do logistics all over the country we
work with
we bring small teams around and we train
people from all over the country
volunteer groups paid groups
you name it all we do is train people
how to deal with crowds
how to provide customer service how to
make people happy
particularly never lie about an answer
if you don't know it
refer them to someone that does know it
so
training is what i do and we'll be
working with your ticket takers
on a daily weekly monthly pre-season
to ensure that they're providing high
level customer service
understand how the program works how to
handle some simple features
if someone's having a challenge and at
the end of the day
provide them with the customer service
phone number so if they can't reach
myself or brian on the beach or they
can't find one of our
people that are just floating around
helping people get off the beach
promoting the product
they'll have that toll-free number to
call that'll be there at any time the
beach is open
to help them get through the product or
to help a customer to get through the
product
but the product is only as good as the
staff that's out there and that's only
as good as the training that we could
give them
very good
john's going to tell you a little bit
about our customer service
so once again quickly customer service
is uh
one of the biggest differentiators in
any
uh system especially as the more the
modern world becomes
you're going to find out that more and
more of your communication is not
really with a human being or more and
more of your communication is not with
somebody who
is uh even in this country and so that's
one of the big
big differences in uh the company here
that we are
we're very very proud all of our
customer service people are once again
here in the united states
uh basically to tell you the truth they
are based in in chicago
but it is one of those things that
you're going to be talking to a real
live human being who speaks
english as their native language and it
is
a real life human being on the phone
that you have you still have all of your
other features you're going to have for
those people who like to text for
support
god bless them thank you very much that
is so much easier but and then people
people who want to
reach out through any of their other if
they want to go through social media yes
we're now monitoring all of that stuff
too because again ladies and gentlemen
this is our day job okay we do millions
and millions of tickets
and so what we certainly have understood
is that we have the ability to see
find what that person's and this is not
our first rodeo
uh we have literally understood that
you're going to have people who are
having uh having trouble understanding
the process uh just to be
funny back when i first started this
back in 2003 we had somebody who called
our customer sportline
buying a ticket online they wanted to
know where to put the money
you know so we literally had you have to
walk people through this
so that is the team that we have that
does this
does this all day for a living and they
they understand to be courteous
polite prompt i'm not going to stay on
the top
phone for 10 minutes trying to walk you
know we're going to get you
we're going to get you your ticket
that's our job is to get you your ticket
quickly and politely and let you get to
the beach because that's what you really
wanted to do
very good so another uh
question that comes up sometimes and
being on the beach uh
all the time i understand this it could
be some challenges with internet
connection but
uh there's a handful of things that uh
make
things a lot better and as they're
improving uh the first thing is
educating the customers about uh during
the marketing during the registration
all of those fields that you saw all
that information about how to tell
people how to use the program or how to
use the beach and what the rules are
we're going to encourage people to
activate their passes before they get to
the beach you know when they get off the
train activate your
activate your path you get up in the
morning you're packing all your stuff
you're getting ready just activate the
passes then we know you're coming number
one and number two
it's already activated and it's sitting
in your browser so also with the 5g
cell service starting to expand i've
been actually on a few meetings with
um talking about 5g over the last couple
of months and it is expanding
and things are getting a lot better and
being able to
uh allow this service to be in this area
and also the training
again jeff just talked about training
we're going to train the staff on how to
encourage people and how to inform
people how to use the system
and how to make sure that it's in their
browser and once you get on the beach i
did this all summer
once you get on the beach and it's
activated as long as you don't
completely
turn off your phone undo everything
close everything out
your ticket will continue to sit there
and there is also
abilities on some of their phones to
move that pass into their ticket wallet
which is on your phone
that you hold on to within that so
there's a lot of ways to combat this
and um and we don't think that there's
going to be many issues because of all
of these different reasons that they're
able to utilize the system
okay let's talk about some of the
benefits
again there is no cost to long beach at
all zero costs at all
along with long beach should see about a
4.5 percent increase
from your non-resident daily passes
the money is available next banking day
so if you took money today
you will have it tomorrow as soon as
it's cleared we have the opportunity to
do
free messages and advertising
opportunities within the app
abilities to make some more money by
finding local vendors that want to offer
coupons
on tickets and sponsorships we could add
that we can integrate into lirr
beach getaway tickets so some hops onto
lirr
they could get their ticket and their
electronic pass they don't have to have
their paper
they don't have to go exchange it
anymore that will save you guys some
money
for handling people doing the exchanges
we can add ability to add donations so
if there is a group
um like the polar bear swim that wants
to sponsor a weekend or if you guys want
them
we could offer donations for the polar
bear swim for that particular weekend to
help them raise some stuff
again increase revenue by offering a
convenience fee
they can very easily not take the option
of electronics
walk up wait in line and buy it this is
a convenience fee that we've all paid
i'm sure
everyone's paid it either once or twice
today and something they've bought
to not wait in line it allows you to
reduce the
people um reduce the visitors on
multiple passes
coming to the beach gives you a good
strong inventory
along with if we do have a cove
restriction we could stop activations
for the day
on top of all those great things for you
how can we make it better for the
customer
the more time they have the better time
they have the more they're going to come
back the more money they're going to
spend at our local restaurants
and food providers we could reduce their
close contact with their visitors
it's going to be really good um it's the
ease of the beast pass without waiting
in line
it works out really really nicely this
is progressive
it's fast it'll be a great way to get
those new people to the beach
and we'll be keeping everyone safe that
have to take tickets that come
often on the beach and we could still
have a season
brian back to you okay folks and
uh donna i'm so sorry you lost your bet
uh that we are
we just blew past 7 30. um so i i think
that we got
our uh the bulk of all of our um
proposal across i just wanted jeff if
you could just take
30 seconds to just tell them about your
relationship with deca and why we think
it's important
that through a program like this we can
give back to the to the
community and to the to the kids so um
all my kids have gone through deca in
the business program at long beach
they've learned
so much about real life stuff deca is a
national
organization for business they learn how
to take interviews
negotiate and do all of that stuff this
opportunity to
bring the high school students and give
opportunities to internships
and to learn about the real life going
on of customer service and marketing and
all of that
would be absolutely wonderful and then
we could help support our local
community
so people can get to deca and they can
continue the great work they're doing in
the high school
very good thank you guys for your time
i'm sorry it took as long as it did but
uh
clearly the three of us like to chat and
uh sorry kept you so long
so please any questions you have we are
we are ready and eager to answer
i i just have one question the 10 cents
i know it's just 10 cents but can that
be removed
if need be abso absolutely um we're here
for our wish list in the sense of the
things that mean a lot to us
and we understand at the end of the day
that someone is paying for that and if
we think that that's just a little too
much
then we come up with another way to do
it or um there's not too much but the
city cannot go on record saying they're
giving money
to a certain um area and that
agreed upon within the city and so that
could bring a lot of
um a lot of attention especially since
we sell so many non-resident tickets
and residents will also could come back
to say even though it's 10 cent
we pay taxes absolutely absolutely
there's another way to do it too within
the within if the city was to approve it
within the within the different when you
go to buy tickets like um
we were talking about the polar bears
and if there's if there's a charitable
organization within purchasing tickets
kind of like when you're at the
supermarket would you like to donate the
50 cents
of your change to this organization we
could actually put it in that section so
we leave it up to the customer
it's not something that's happening on
its own it's something would you like to
donate to deca
yes or no if you do great if you don't
you don't so absolutely that's
that's some we're putting a wish list
out there to you folks right now all
right thank you very much
you got it uh
brian during the presentation i think
you said it can track uh
which beach people go on uh when it's
again
what ability does the software have to
uh run reports so in other words if we
wanted to
get demographic data like when people
were coming on
on the beach and where they were coming
on the beach and things like that does
does this have the ability to run
reports so we could slice and dice data
absolutely one of the most important
parts here always
in our world is people want to know what
happened okay so
you're gonna have literally all of the
pieces of information so your
name email mailing address phone number
how many passes did they buy
when did they buy their passes when did
they activate their passes
so literally all of that information is
available to the city you don't even
have to ask
any of us okay now we can you can also
set up with us that
gee i would like to have a report every
monday morning to show what happened
over the weekend you tell us
again if you can write it down and i
want it sent automatically to these five
email addresses okay first thing monday
morning
boom it lands there they don't even have
to ask for it but at the same time just
for a while
here you wanted to know exactly how many
people
used this promotion code over the past
two days and it was something that you
just wanted to know that one time
you have the ability to go into the
system okay
and ask for just that a specific exact
information and you get to see all of it
and it's gonna be
once again it's it's in charts but it's
also in real life hard numbers
okay so that you can actually see it uh
once we get down to the second and third
year hopefully
realistically you're also going to have
year over year so you're going to be
able to see
how are we doing compared to this day
last year
are we above or are we behind and it's
right there in front of you on a real
simple graph that you can actually hover
over and see the real numbers
that answer your question it does okay
good it does thank you
uh and i got just one i guess one more
um
so we got a you were talking about
for example to verify residency it ties
back to the credit card address
um we got like many beach communities we
have a lot of snow birds
that spend half their year here after a
year elsewhere
for people that are in that kind of
situation where their credit card might
be tied let's say to a florida address
but they do live here half the year
we typically give them the resident pass
uh
is there how how would that be handled
you do have a there's probably three
answers okay again
i would and and that's the three that i
think of
because i've seen it in a lot of
different ways but again if you guys
have something that i don't know about
right and it's logical
you can write it down and it doesn't
include do they have
a blue car because i can't see that
online or anything else like that
but what we normally end up working with
is that address verification based upon
and the reason why we use the credit
card is that you can't fake that
you can't use the wrong okay that's good
we're going to bust them their
their credit card won't go through if
you use the wrong information the second
one
realistically is that if you wanted to
have a way that
someone like a snowbird that's coming in
and they don't have
any credit card that they have with that
information
if you guys want to issue and this is
you
you can see where i'm going you want to
issue somebody or or
give me the password so to speak for
your snowbirds
and i give those snowbirds that ability
now you're i'm really
preferring that this is the big
difference this is a huge price
difference this isn't like two bucks off
of a hundred dollar pass
so you don't want to give you something
that's going to be publicized on
facebook one day and there goes your
whole
you know pricing structure i normally
would like for you to send
someone or i can send to you okay
a list of passcodes
all right and they will work one time
all right and so you have a snowbird who
comes up and they want to do that and
they
that they validate okay but we're not
i again my call center
doesn't have a good way of listening to
that person say
look i'm looking at my driver's license
in it and i i know or this is this is
the apartment complex that we live in or
this is the house that we're renting
it would at that point have to be
handled by somebody who can validate it
and give them a coat
okay so that's why the city part i mean
if we can get it down to just those
people who come who don't
who do who don't have any credit cards
in long beach but they live at long
beach during beach season
then let's try to find out and if you
guys have a system that you think of
that will work better
if you can write it down logically i can
do it
let me there is one john you've
mentioned this to me a couple times just
you guys know
he's always said electric bills water
bills tax bills if there was a unique
number
for a resident and that is
available to share he could identify
a particular house or unit through that
way
and then you don't have to send out tax
code so i understand what you're saying
a snowbird has their driver's license
credit cards everything in another state
but they actually own the house here so
they don't even have a driver's license
they probably walk up to a ticket taker
and bring
their mortgage statement or electric
bill or something like that
and they show someone that physically
they stole the option to buy the ticket
we're not telling you guys
you can't buy a physical ticket you can
still use them we can still track them
but down the road if you want to try to
get rid of that they could
come up and you could give them a code
or if there is a unique identifier for
each property
you could and that's available for john
to have they could use that unique
identifier
you know like section block house
something and he could use that whatever
way you could write it down
and you could identify a particular
house to make it easier and seamless for
the customer we could come up with
i mean the big difference folks is this
is literally custom code
okay i am not i am not
normally my conversation i am not ticket
master where you have to bend your world
around what i've already written
none of this existed okay before
memorial day
all right and i can i can double over
again
what we've done since then in two weeks
okay i i guess just one more then before
i move on um
obviously this you use this for air
shows and other
lots of other events um uh
and i get tickets or tickets whether the
events is i just curious
would we be the first beach to use this
if we were to use it i believe you would
be especially in this
format now i have done beach
access for individual events we have
done beach festivals
we have done beach air shows uh but yes
for what you've asked me to do that's
what was so cool
when i saw what you guys were wanting to
do the whole idea of a ticket
that doesn't require a scanner at all
ever
no more do i have to worry about
sunscreen in the buttons or sand down in
there or
a kid taking it and putting in his
pocket and taking it home
all of those worries literally
evaporated from my head
with the whole idea of hey is there a
way that you can make the ticket do this
and oh my gosh that's brilliant so that
was you know and
we didn't i didn't think this stuff up
we just write it you know
so it really is uh and same thing as you
guys
what we normally try to explain to folks
is that once you get on board and you
understand
that we're not fibbing we
did we literally write this stuff
for you i'm not trying for 400 000
clients i want the important part uh to
hear
is that all of the ticketing is all
entry points and people that's the
important part we have entry points and
we have people entering in
and you know in in that given area so
that's
really the bulk of all of the experience
with with other programs
so okay but i i know we've blew past the
time guys i'm so sorry i'm sure all your
husbands wives and
family are all mad at us and uh donna
whatever bet you lost with the
commissioner i will pay half of that i
guess
i feel so horrible uh but is there any
more questions we really do appreciate
all your time folks we do
donna didn't we bet the first two years
free for the app
that's not what we've been it's free to
you forever we told you there's no
course
the app is free to you guys very good
very good
um once a beach pass for a certain day
is expired will the resident or
non-resident
person purchase it will they be able to
have any demonstration or proof that on
such and such day
at such and such time that they
activated this pass and the reason why i
asked is because what i'm thinking of as
the city's prosecutor is
there are times when people might say oh
i had a pass but my phone died
is there a way for them to then show me
or show the city of the court that
okay yes i had to pass on this day and
my phone died but look this receipt
demonstrates that on you know july 1st
at 2 o'clock i had a pass and it was
activated
so yes remember what the way our the way
i think this was set up
and designed is that you purchase a pass
and we don't we don't know when you're
planning on using it as long as you're
planning on using it kind of
in this season i mean if you guys wanted
to make it go for next year too
that bothered me but you bought a pass
and
if at any time so we certainly
understand that you have that i have
that report instantly you pre you paid
for one
now i will also have a telltale that you
activate your pass all right and
remember you can activate that pass any
day this season
and but the day you activate it is the
day you're saying you're coming
okay and once again and in case you are
in a covid restriction that today only
100
000 people that's really really easy for
us to fly
by the seat of our pants and go today
it's a hundred
tomorrow it's 95 or 105 or whatever you
want to do
so it is when that person literally
activates their paths
that they told us they're coming all
right and at that point
the someone who says that hey i'm doing
this and my phone died
yes you have a paper trail out the wazoo
okay we know you purchased it and we
know you activated it all right and so
that's pretty simple for us to
get to sorry long answer for yes thank
you thank you
all right uh any other council members
have any questions
all right thank you see you none thanks
guys really appreciate your time
very good presentation appreciate it
appreciate the opportunity guys see you
around soon
all right jeff and john thank you thank
y'all
thank you
all right anna you're up all right
hello good evening
okay so finally
um
dave if you could please do me a huge
favor and share
the first slide um which file name is it
i don't have it listen
it is called there it's called beach
season
2020 beach season pass
2020 season pass 2020 season
passed okay
there you are okay
so um i hope that everybody
can see that uh slide and
what that represents i'll try to quickly
uh now go through um
what i have to present so uh this
pertains to
summer of 2020 right um
just few concepts here this is not
fiscal year that's uh that's for summer
right
one summer encompasses in a two fiscal
years
and one fiscal year has parts of two
different summers right
so fiscal year 2020
has july and august of 2019
and may and june of 2020 this is not
fiscal 2020 this is summer 2020.
um it shows sales for each category of
beach passes that we
sell um and it compares the schedule
compares the total
of um um total
in tickets of and n dollars
uh for parts of summer of 2020
um that's the top portion of this
presentation
to the total um of
summer 2019 for the comparative data
and parts of the summer um
i can probably start
with going through the bottom of um
that slide uh which shows
the total of summer 2020 that's the
third row from
the bottom summer of 2019
and variance between two seasons
as you could see going all the way to
the right
for the summer 2019 we made about
four million three hundred and sixty
seven thousand dollars
in revenue by selling two hundred
and four almost two hundred and four
thousand dollars of
204 thousand passes
right all categories of different
patterns
then in summer of 2020
we sold a little bit more than
three million uh worth of the
passes um in dollars
and uh it was 111 000
um passes
so you see that the the the
variance the negative variance from 19
to 20 was about
1.3 million dollars of which that
variance
is split into two years um
july and august of uh 2020
is actually this fiscal year 2021
that's the year that we live in um
and impact on this fiscal year that's
about to end
june 30th to 2021 um
is about 853 000 so i'm going
one column more to the left right it's
the second column
from the right and in may and june it
was
um fiscal 2020 the year that was closed
and uh impact on that fiscal year
was 475 000 476 000
almost so um i'm sure that um
it's pretty obvious why
uh we had um limited access to the beach
for
the reasons of pandemic and
it it impacted ourselves
um so that's about this slide i'd be
happy to
answer any questions on this one before
i'm gonna move to the next one
you know this is liz i just have a quick
question regarding
because i know in parentheses
bad guys and not is the good guys
the maybe mr mcnally can answer this so
is that gap available for any of those
care funds have we put in for that
because that's our primary source of
revenue
i know this has nothing to do with what
we're talking about but it sort of does
i love
yeah john you're you're breaking up bad
do i still sound like
you walk yes yes
if you could just get back to me i just
that question's on my mind that's all
good sure let me get it the shortest i
could use the karazhak
was
okay thank you john
okay thank you okay so
any other questions
uh just one um the
variance uh that 1.329 million
would that uh in a typical year line up
with what we probably would have sold in
non-resident
passes i mean it can we can we tr
basically uh uh assume or
map to that number that it's probably
predominantly due to the fact that
we weren't letting non-residents on the
beach for most of the summer
or for the for the that that's basically
the reason
okay all right just want to confirm that
that that's
where the bulk of that variance is
coming from
non-resident dailies and long island
railroad exchange right
yeah okay i figured that yeah you'll see
in
the next screen john it's about 136 000
in uh total non-residents but
you'll see the difference
okay um if no more questions
i will then ask dave to please
share the next slide and it's called
3 18 20 21
bp revenue and expenses
so what this slide and the hook that
everybody can see the slide well what
this slide does
it marries revenues and expenses
obviously to
um to to have and upkeep this beautiful
beaches we have to spend some money
right
um so now this is now
this is per fiscal year so if previous
slide
was for summer of 2020 now we transition
to fiscal years because that's how we
keep our finances right july 1st for
june 30th
and um this analysis goes
for actual it presents actual
2018 19 and 20 um
results of operations for the beach park
um as well as projections for fiscal
year 2021
and preliminary budget for 2022.
so going through the beach revenue
it's combined um into
[Music]
three categories four categories uh one
of which is a beach
comfort that's uh that the
revenue rental revenue we receive from
the company that provides
uh chairs and the braless um on the
beach
um then we sell uh dave also sells some
um passes at the city clerk's office
um as joe mentioned there was
used to be a long island railroad
um a source of revenue
and um for long island railroad exchange
and majority comes from the sales that
are done um at the um
gazebo uh the trailers at
other points of sales so
um uh you could see that
uh in 2018 and 2019 which were
i'd say normal years by normal i mean
the years that were not
impacted by covet um sales were
at about 4.3 million then there is a
major deep in 2020 of 3.9 million
dollars
that corresponds to this four hundred
thousand dollars four hundred and the
change
that uh um i presented at
the on a previous slide right for may
and june
of um of
2020. um then projection for 2021
it is even lower it's about 3.5 million
dollars
uh because the july and august of this
fiscal year
first two months of this fiscal year
last two months of summer 2020
um as you saw were very um
seriously impacted by corvid so for 2022
i'm making a very optimistic assumption
here
um saying we might be able to get
to the levels of um
2019 sales and um i really hope
that for for for for sake of many things
other than the beach pastor avenue um
at the city uh we will get back to to
to normal and uh that will cause us to
get back to this 4.3 million dollars
now on the expensive side that you see
um it's the second part
of uh this pre of on the bottom of
this slide you see the
four categories of expenses so obviously
it's around the beaches we need to have
lifeguards
um there is a line called beach parks a
beach park it's really what
um joe brand and his team are doing it's
the
uh people that um celtic kids people
that
[Music]
chat passes um
ambassadors on the beach and um everyone
who actually
makes the beach happen uh then we have a
beach maintenance department which
maintenance department is a department
that
maintains make sure that
um everything is um
in a shape that it needs to be at the
beach right the beaches are clean
and the dunes and the sands and thunder
the board walking over the boardwalk
that
um that that's their job and they
probably
start working on a beach i would say
around april
end of april mid april and
that goes on through i'd say end of
october right so
uh to us beach is just you know the
beach season is when it's sunny and nice
and warm but in order to
open the beach and in order to close the
beach you need time
and then we have special officers those
are the people that
um that they
they they are in charge of um
law and order in that area
so um this shows the total the
total pair for each one of those
categories
and the total for each one of the years
um
i'd just like to point out one thing
that
um this include fringe benefits fringe
benefits are budgeted
separately um in one
place for all the departments so in
order to come up to the true cost of
let's say
running a lifeguards uh department i had
to take their salaries
and uh apply fringe benefits
um that we pay for the part they're all
part-timers so
um the fringe benefits that we applied
to the part
that we provide to the part-timers we
calculate that rate on an annual basis
that's the same rate that we use when we
apply for the reimbursement for various
uh federal grants
and that's about 35 percent um
roughly so why it's so high for the
part-timers
35 because our part-timers
are um eligible for the pension plans
uh they're also um obviously it's fica
and mta tax as well as the workers comp
so it comes up to to that um
percentage um same thing with the beach
park
also um it's only part-time employees
there
same thing um they applied
um those rates for the beach maintenance
you have both
full-time par in part-time employees and
uh also overtime so there um
i had to differentiate between those
categories you can see
here i didn't want to bore you with that
but uh there is the backup and support
because
the variance between the full-time
employees fringe benefits
their overtime benefits and um
their part-time benefits is quite
drastic
and then special officers are only
part-timers
so they're um
you could see that 2022 preliminary
budget
um for in expense categories
um it's uh higher than 2021
uh projection or 2020 actual
and that's uh the factor of um city
trying
to bring the minimum wage that we are
paying to
our um city part-time employees
um up um
there are a lot of people that work in
any which one of those four departments
that make less than twelve dollars an
hour
and our inspiration is to bring it up to
twelve and then there are some that may
i got made between twelve and fourteen
fifty
and again our inspiration is to bring it
to 1450.
uh minimum new york state wage for long
island and westchester region for 2021
is 15 an hour um it's worthwhile to
mention that that's as of december 31st
2021 right so that will only
impact um
fiscal uh 2022 for half a year
um it's also worthwhile to mention that
uh
the city is not um bound by this minimum
wage
it's just cities trying to do and this
administration is trying to do the right
uh thing by by the people who um
work hard and happen to work in the
part-time positions
um for fiscal year 2022
for the full-timers you know i want to
stop you right there for a moment
it is important to note that we are
trying to
raise the min to raise the wages
we know that we saw last summer that the
city had been paying
some people five dollars an hour some
people
seven dollars an hour um and so
this you all had asked us to start
bringing the wages
up so this what ina is showing you is
that we are starting to bring the wages
up to a reasonable wage and still trying
to do the best we can
even though the city does not have to
pay a minimum wage
but there were workers making five
dollars an hour
okay thank you donna um
so um i'm not sure if i mentioned that
already or not
but um for fiscal 2022
um the full-time salaries were based on
control dog
on the numbers uh projected based on
contractual increases
in csa agreements um
so as you could see um the bottom line
expenses over revenue a city had
tolerated
and experienced somewhat of um
losses on this operations of about 360
315 000 in eighteen and nineteen
in 2020 the actual was um
is about 1.3 million dollars
in 2021 that's this fiscal year
that we're in if we're not going to do
anything about the
the fees uh for those beach passes
it's going to be as high as 1.7 million
dollars
and again if nothing's going to be done
um
but revenues are going to be a little
better in 2022 back to 19 levels
uh that expense over revenue um amount
will be
at um about 1.3 million dollars
and i would stop here and ask you if um
you have any questions on this slide
so the assumption the 4.3 million dollar
assumption
on 2022 is going back to a 2019
baseline but that's also predicated on
the assumption that the state's gonna
let us go back to full capacity
on the beach this summer which we don't
know for sure yet if they're gonna let
us do that
so so for budgeting purposes
unless we get something from the state
on that
before our um
uh before our budget is due uh
we may have to err on the side of
conservatism
um otherwise we're going to weigh over
estimate revenues and leave us a big
hole in the in the 2022 budget
i i agree um and that's why
it's it says on the slide that this is a
very optimistic
scenario it's in bold letters um again
it's
and and and i guess the other thing and
i i guess i'm kind of stating the
obvious here but to my knowledge
this is the first time the city has ever
done
a detailed business analysis of beach
operations
i mean we keep we keep hearing touting
that the beach is the city's cash cow
and what we just learned here is that we
are taking a bath financially on our
cash cow we're actually
losing a lot of money on our beach the
way
with the current fee structure and the
way it's being operated
which is a very valuable piece of data i
don't think we've ever had before
that's the first one i did well i've
never seen one and i mean even before i
was on the council i've been
looking at budgets for the city for a
long time and i have never seen
something like this done um
um so we
it it's definitely if you were to look
at it as a profit center
it's not a profit center as of now
no it's it's losing we're losing money
on it and we've been
yeah we're we're subsidizing it heavily
i mean this one when we're looking at it
another way to look at it
is this 315 000.
1.3 million dollars 1.7 million dollars
it has to come from somewhere we don't
cream money right
so where does it come from it either
comes from the other revenue sources
and the major revenue source is property
taxes we're not talking about it today
right
or if we had some sort of a healthy fund
balance right that
we would be able to uh dip into during
uh this trying times we could have said
okay but
i will confuse a little bit um of it but
we don't have anything
last year the last audit we ended up
with
a little less than 300 000 in our fund
balance so
we're talking about 1.7 million dollars
of expenses over revenue here
well the other thing too i guess it's
worth noting
because i'm sure someone's thinking it
because it popped into my head too
um the expenses side of this
there's not really a lot of stuff that
can be
cut there i mean we're mandated by the
state with how many lifeguards we have
to have
so we can't do much about that uh the
beach park
short of we stop picking up trash and
cleaning the beach every day
that's not gonna change um
we have to have ticket takers to check
the beach passes
and and as well as we need to help with
the specials there's
there's not much to trim here
uh if we wanted to try to to do
short that just saying we're shutting
beaches down and getting rid of the
lifeguards on those beaches which
which is just not a practical solution
no
and as far as uh as far as
managing and as far as keeping track of
the
lifeguards the hours and the dollars
um once summer starts and they start
working i am bi-weekly i communicate
with some chief and we go over the
numbers
and uh he does actually an excellent job
at trying to stay within the budget
and yeah well not only that but the
liability issue not having lifeguards
would
first of all there's regulations but you
have to have life good the liability
that would create for the city would be
far worse than uh what we're looking at
right now too
um um enoch is this the final slide
this is not the final slide okay i'm
sorry
it wasn't my fault i started so late
this is not if you don't have any more
questions on this one i'm gonna go to
the next one
uh dave so if you don't mind please yes
so um that there are two ways right
to make up the revenue system
well as president vanda said not much we
can do about the expenses
so um to to make this um
gaps disappear we can increase revenue
there are two ways to increase revenue
and something like that we either
increase
prices or we increase sales
and uh what this one does um it
it's a hypothetical analysis it's really
not
um presented here to to
to for you to choose between scenario
one
and scenario two um
but uh more like uh for
as a start discussion and to show you
what raising um beach passes fees
would make but but in scenario two and
scenario
one what would it do to the bottom line
uh that being said i just want to say
one thing that
i believe that that the
past fee the beach passes fees were not
raised since
2016. if i'm not mistaken
uh dave that that's what i was able to
surmise from from all the documents that
i reviewed
so uh right now um this one again
that this schedule shows the
um historical um uh revenue scenarios
for summer 2021
um and uh projected the
fiscal 2022 impact um
it has all the categories of the um
tickets that we sell on the column
on the right the second column shows
number of tickets sold in this category
the third column in green first column
in green
from the left shows the price per ticket
the current level of the prices and
um the fourth one shows the total
revenue
in fiscal year 2019 that's 4.3 million
dollars
so either on this you you've taken the
2019 actual tickets sold
per cargo per category
yes and then you've made an assumption
multiplying that number by either price
increase scenario one or
price increase scenario two absolutely
accurate yeah you did what i you did
what i just did
and we'll talk yeah good
okay that's why i wanted to get to this
slide but
i just also want to say that this is for
summer now this is not a fiscal year
that's for summer that's how our beach
park they keep track of it so
that that's for and that's why you have
to
um that's why you have two parts to it
um the last two columns to the right
they show
projected fiscal 2022 impact
and then the column on four and five
from the right they
which they those columns show projected
fiscal year 2021
impact so basically right now for
example the resident
individual pass is 50 and if we were to
raise it to 75 dollars
uh this would bring another 13 um
thousand dollars to almost four ten
thousand dollars
to the city's treasury um if
we were to raise it to 85
that would bring another nineteen
thousand four hundred ninety five
dollars to the city
treasury that's in this fiscal year that
we're in so that would help us
to um to bridge that gap
right if uh
for the resident family if we were to
raise it from 70 dollars that it was
right now to 110
uh that would bring us 702
800 dollars and
with the scenario two it would go at 120
dollars
it would give us another 878 500.
so um
you see the same kind of math
um on a non-resident uh
um in the non-resident portion and uh
if we were again to go let's say with
scenario two
going from 50.70
for residents to 85 and 120
and uh for non-residents uh going from
100
100 to 150
um i'm sorry to 117 240
uh that would uh give us another
million and sixty one thousand basically
you left the non-resident daily sold
rate
fixed at 15 under this assumption
correct
th this is just an assumption uh again
this these are just in areas um we can
uh raise it right but then this is a
very
elastic revenue so we have to think of
what will it do to the overall revenue
we obviously don't want to raise it to
the levels
where the sales will drop and overall
revenue will drop together with it
the biggest percentage category by
either non-resident resident is by far
the non-resident
as the single biggest
volume of tickets sold of 136 0540
yes so keeping that rate static
you get a bigger bang for your buck by
increasing that
even a dollar correct
i don't know that's uh that's something
to consider
but again um something that needs to be
very
carefully analyzed and uh that
this is outside of the
this is outside of the scope of the
analysis that i did in this slide
understood and my personal perspective
is that
the resident portion since they pay for
the beach
through their taxes
should the increase should be greater
percentage-wise to the non-resident than
a resident
so i'm i i don't i don't know the exact
law
um that that that that's where it stays
so we can make sure that our stadium
corporate council points us to the uh
exact
location of it but we can only charge
non-residents
um no more than twa than two times of
what we charge the residents
okay so we cannot go higher than
two times then if we were to um
raise uh yeah the resident
daily we can potentially we now charge
12 right for the resin for the daily
ticket
so we can raise it to 24
but will that impact the
number of people who are coming i don't
know again it's outside of the scope of
this analysis
well there'll probably be some you know
the percentage increase in
dollars may exceed a drop in
in the actual purchasing but
but i think the whole the whole picture
of this presentation is
beach revenue hasn't been looked at like
this analysis and this
is incredibly great presentation
numbers-wise that to me
rates have to change
yeah i mean to me that's the cost of
running the beach has increased
every year for the every year and we
haven't changed any rate structures in
five years
this for the record i'm looking up that
low right now you know
okay because i i'll do my quick analysis
and send it to you tomorrow based upon
what i see
thank you um you know this was extremely
helpful because like john bento said
this is a good tool for everybody
to understand even the um
the residents realizing that um you know
their question would be
well how do you know all the expense
side of the beach maintenance is
actually
um you know used to run the beach park
it's a seasonal business is it are these
um people that actually work on the
beach
non-lifeguards and non-ticket takers
actually
you know allocated to the beach and not
partially to the beach yeah um
actually uh we did our due diligence
and uh we went a lot like employee by
employee
in the beach maintenance department and
um
with tommy connor i want employed by
employee and he was able to determine
the percentage of their salaries
that pertains just to the beach meetings
to the beach during that period okay
great that
you're way ahead of me you know no
yes i had a little bit of help from john
dunda there
i have to give him a little bit of a
credit no i think
it's amazing that this is my perspective
looking that you actually have
breakdowns of
and this goes to the whole team by the
way um
of the actual individuals categories
by total and we
at least i could come up with a and i
know everybody can
come up with a reasonable proposal
because i think from my perspective
something needs to change
to make up for that loss of revenue
um i wanted to add one more thing and
joe brand are you still in a
online of course i am
joe how many days are there in this
upcoming summer of 2021
82 okay
so so just to give this some perspective
i've been working my calculator on my
phone
if if we were to go let's just say
hypothetically
if we would actually talk about changing
fees and went to scenario two
for a resident family
and based on a family of four because
you get up to four passes
and 82 days so for a daily pass a
resident pays 12
a non-resident pays 15 for a daily pass
but for a family resident pass even in
scenario two for a family of four
it comes out to 36 cents per day
per person correct so somebody's only
paying 36 cents
per day to get on the beach i mean
that's
i guess i never did that math but that
make gives some interesting perspective
uh john the quick math that i did and
i'll
i have to evaluate um my numbers
before i submit them
i come up with a total of four million
eight in in revenue uh assuming taking
2019 ticket sales these numbers in
volume
multiplied by a rate that is not here
that i just did quickly
i'll cur check it but that's somewhere
in this
medium we need to exceed 4 million 360
whatever that number was in the in the
cost the lifeguards the beach park the
beach maintenance
increasing the minimum wage to those uh
provided
you know the city management's
recommendation
um to at least approach a break even
yeah and i just did real quick too for
an individual a resident individual
again even if you went to
scenario two it comes out to a
dollar three a day yeah
to access the beach yeah um
i'm not sure what entertainment you can
get elsewhere for a dollar three
for a full day um
there's always there was always an
assumption out there because i was
that the beach park was raked in so much
money there was such a moneymaker and
this really shows
uh well that's uh that's been the
narrative as long as i've been around
is that the beach is the big money maker
for the city
right and i think we just found out it's
not
it's not is it only not but the city's
losing money every every summer on the
beach
right so there is one more thing i got
if i may um add to that what you see in
that uh
revenues and expenses presentation is
just the direct quotes
those are the quiz that are directly can
be directly
allocated and are directly charged to
those departments
that have direct involvement with the
beach but part of what i do
right part of my salary part of donna's
salary part of police overall
um our debt service uh there is much
more to it
so which you actually don't see here so
that that's that's what we call overhead
right
it's not even here that the true
comprehensive cost of running the beach
would be higher right absolutely i
totally agree with you either
if each department was allocated a
certain percentage towards
even if it's july and august every
allocation debt service much higher
you're right
so basically what we're finding out is
that all the ramping up we do and
services
in the summer the ramp up in revenue is
less than the ramp up in services
correct yeah on a cost basis yeah
we spend more to have the summer than we
take in by having the summer
right so just so i'm
get this straight so we've been
subsidizing parking
we've been subsidizing the beach
anything else that we're
not doing right i have to leave
something for april and may meetings
people keep it interesting
i'm sorry i just want to say you know
that and to your team
and again to the administration staff
that this is i think we're both kind of
just blown away by these numbers and the
fact
that that the narrative has not
been what we've been believing for
all these years so i think that we just
are taking that in
and that's why there's so much silence
well it's probably the first time a true
like i said uh
the business analysis has been done on
this stuff
exactly john totally agree when you eat
it you
definitely
thank you um it's like you said it's the
whole team
i have to thank donna for supporting uh
all of this because it really does not
happen by itself
um it's
um it's the whole team thank you it is
the whole team and what's important that
everybody realizes is that
your you charged ina and i to give you a
good budget and we want everyone to
understand not only the council but the
residents to understand what goes into
that budget
and where the numbers come from and so
now we're drilling down
and showing this is actually what you
spend money on we started with parking
we started with um we started with
parking we're working on
other things so people can see exactly
where all the money in the city is going
i've been preaching transparency and we
can put these slides up
on the web on the web page so that
people can see them and ask questions if
they choose
but thank you enough this has been a
great job
and we will be moving forward on to
other things
so we can be exciting during our in
april and may when we do our budget
presentation
okay uh we got anything else or uh
all right anybody anybody else got any
questions
about this or um i'll just share with
everybody i want to just run these
numbers and then they'll send it out
just so everybody not
these numbers another scenario that i'd
like to work up
and share oh oh you'll send it to us
yeah
yeah okay all right so scenario three
no no no no scenario just at
another option okay on rate structure
that's all
okay well yeah well i guess this is
starting to explain things um
but i guess yeah
it's uh time to open up our eyes and
take our heads head out of the sand so
to speak
all right uh anybody got anything else
no i'm good all right seeing that uh
so much for the 7 30 donna you're you're
the over under crowd the oval one
so uh all right uh
thanks everyone for uh thank you joe
joining us
joe thank you very much a lot of a lot
of information tonight a lot of good in
for me well
information i don't know if i'd say all
of it was
we wanted to find out but uh but a lot
of good information thank you
yeah you're welcome good night everybody
all right everyone have a good night
good night everyone
travel safely tomorrow it's supposed to
snow
goodnight